Why Video Transcription and Subtitling Matters to Your Company

Today we are going to take a closer look at why video transcription and subtitling matters to your company. This blog is about the transcription and subtitle services online companies typically provide. It also covers how having your website video content, TV broadcast, video on demand services, films, YouTube and social media content transcribed and subtitled can be beneficial to your company.

Converting sound to text can help generate more traffic to your site, creating wider visibility and accessibility. At Capital Captions our aim is to provide high quality video transcription and subtitling services with quick and efficient turnaround times to meet our client’s needs. 

Video Transcription

Regardless of industry sector, video transcription services can be an incredibly useful resource. For clients working within research, looking to collate information gathered through video content, transcription services offer a fast and affordable way of getting information down on paper so it’s easy to search, reference and analyse. Video transcription services can typically be used for focus groups, interview recordings, conferences, round table discussions and more. 

Logging of Rushes

For clients working in video and film production, video transcription and subtitling are an integral part of the filming and production process. Video transcription services are used in the editing phase in the form of transcription or logging of rushes. In this process, a transcription company is provided with raw video footage. Dialogue is transcribed, time codes are inserted and as required, shot changes are marked and referenced. Logging of rushes is used to aid researchers and video makers in ascertaining which bits of video are best for use in the final cut. Logging of rushes is a great way of speeding up the film making process, saving time and money. 

Video Subtitling and Closed Captioning

Video subtitling is one of the fastest growing sectors in the media industry at the present time. With the rise of social media and video sites such as YouTube, Vimeo and Vine; getting your message across to as wide an audience as possible is vital. Subtitles and closed captions can help you to get the exposure that your company needs to grow and be recognised in a highly competitive online market. 

Getting your videos subtitled in as many different languages as possible is now an integral part of the business world, and foreign subtitles open up your video content to a global audience. Similarly, having closed captions written for the deaf and hard of hearing ensures accessibility of your videos to over 70 million potential viewers worldwide. 

Foreign Subtitles 

Having subtitles produced in many different languages gives video content the opportunity to be understood, appreciated and enjoyed on a global scale. Foreign subtitles are often associated with DVD, Blu-Ray, television broadcasts and video-on-demand services but can be just as useful if provided with YouTube, Vimeo and website video content online.

If you would like more information about any of our video transcription or subtitling services, why not get in touch today? We are available every day to help and look forward to connecting with you.